mPETS: Identifying Effective Science Communication Outcomes with Social Media During the Covid-19 Pandemic

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Overview

Due to the immediate needs of scientific information about COVID-19, more people are finding scientific information online, especially through social media, than ever before. Although the COVID-19 pandemic has compelled both laypeople and scientists to use online social media to communicate, there is still a large gap in how scientists relay this knowledge and how laypeople understand and interpret this information. The proposed project aims to examine the best practices and lessons learned from COVID-19-related scientists who interact with the public using two-way communication on social media.
This project examines and identifies research-based strategies to help scientists improve two-way online science communication using social media to better inform, engage, and inspire the broader population to strengthen support of America’s global leadership in science.

See more information about this project at Indiana University, Luddy School of Informatics, Computing & Engineering.